GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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Latin America was the strongest performing region, with growth of 5. LONDON – Market globsl revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies.


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Looking for a new job? Stay signed in for 30 days. The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4.

The UK managed to buck the trend by posting 2. News sign-up Sample reports.

Global market research revenue growth declines

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It also showed that market research in 28 countries was in decline after inflation was taken globa to account, including in the US, down by 2. The news was better in Europe, where overall growth after inflation for stood at 0.

European Society for Opinion and Marketing Research – Wikipedia

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Global market research revenue growth declines

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